Blog

Most coaches start as athletes, but building a business is a different game entirely. In this recap of FITR's Built to Coach webinar, Gus Vaz Tostes shares the 4 foundations (delivery, payments, communication, tracking) that turn a coaching career into a scalable business.

Your brand is everything someone experiences when they come into contact with your business. Your logo and socials, but also the way your coaching feels. The way new clients get onboarded, the way your program page reads, and what existing clients say about you to their friends at the gym. Every touchpoint either builds it or chips away at it.

Spring is prime time for coaching businesses but only if your systems can handle the surge. Here's how to scale smart before summer hits.

With 24% of the UK population living with a disability, the fitness world is often an underserved space for those who need it most. The MHF is closing that gap, supporting individuals aged 16 to 45 who have sustained life-changing injuries.

Running a coaching business shouldn't mean drowning in admin. This guide breaks down the strategic shift from one-off programs to recurring subscriptions, how automated billing removes revenue leakage, and why retention tools are the key to predictable, long-term income, with FITR handling the heavy lifting in the background.

Nutrition could account for 50% of a client's transformation, yet many coaches leave it out of their programs entirely. This blog explores how integrating nutrition coaching into your FITR programs can strengthen client retention, justify higher price points, and build your reputation as a coach who delivers real results.

The "February Fall-Off" is a common hurdle for personal trainers. This guide outlines how to stabilise retention and re-engage clients using smart coaching principles and the built-in engagement tools within FITR.

London, 02 December 2025: Maven Capital Partners, one of the UK’s most active investors in high growth companies, has completed an initial £1.5 million investment in the London-based HealthTech business, FITR.

Discover proven tips for fitness coaches to grow from 5 to 50 online clients. Learn how to use social media, build scalable programmes, and streamline your business with FITR.

Discover FITR’s new fitness calculators for coaches: rep converter, percentage table, and pace estimator—built to simplify training and boost performance.

We’re excited to introduce a game-changing partnership between FITR and PureGym—built to empower fitness coaches and personal trainers across the UK. This collaboration connects you to one of the nation’s largest gym communities, giving you the tools to grow your business, reach more clients, and deliver expert coaching—both in-gym and online.

Discover what people truly expect from their online personal fitness coach and how to meet their needs. Learn how to personalise your PT training course, boost accountability, and use a personal fitness coach app to scale your business. Read more!

FITR has teamed up with Built For Athletes to offer you and your clients 15% off premium training gear. Known for their durable, stylish, and highly functional backpacks, Built For Athletes is trusted by elite athletes worldwide.

We partnered with MBP Education Hub to share their top 3 coaching tips for January. Learn how to set clear goals, communicate effectively, and build purposeful programs to help you and your clients thrive. Unlock exclusive FITR discounts and start elevating your coaching today.

As a personal trainer, your knowledge and skills are irreplaceable, but AI can help you save time, streamline tasks, and spark creative ideas. Whether you’re naming your business, writing program descriptions, or reaching out to clients, AI tools can be a game-changer when used effectively.

This blog explores how personal trainers can use technology to not only grow their businesses but also provide even greater value to their clients.

Social media has become one of the most important tools for reaching new clients in the fitness industry, and hashtags are powerful tools that you can start using instantly.

Our latest update bridges the gap between online and on-person coaching sessions. Find out how we've created a seamless experience for coaches and their clients.

Follow these 8 steps to set yourself up for success as an online fitness coach.

Read on for a simple four-step guide to creating Black Friday offers that maximise value, enhance client loyalty and set you off to end the year with success.

Artificial intelligence (AI) has transformed various industries, and fitness coaching is no exception. Coaches today are seeking ways to streamline their workflows so they can dedicate more time to what truly matters—whether that's travelling, spending quality moments with family, or finding the time to focus on their own fitness goals.

Fitpro explore 10 reasons to consider online coaching, with FITR featuring as the solution to help them get there.

We’ve taken a look into how gyms that utilise personal training software can increase their revenue potential. Learn more.

Whether you want to coach people in person, online, or a combination of both - here are ten reasons you should consider adding an element of online coaching to your business.

FITR's cutting-edge personal training software offers a vast library of over 2,500 Personal Records, empowering trainers to tailor workouts effortlessly to each client's unique goals and abilities.

THFI have highlighted how their partnership with FITR has enabled them to deliver their online course for personal trainers.

Learn how Harvey Lawton, founder and CEO of The Movement Blueprint, is using FITR to deliver his remote training.

We are thrilled to introduce an exclusive opportunity for personal trainers and their clients across the UK — to join the Personal Trainer Fitness League (PTFL).

FITR’s latest feature integrates Google and Apple Pay to the checkout flow, making payments faster and more convenient. Coaches still benefit from detailed financial insights, support for international payments and provide instant access to training programs.

Learn how Chris Rigby, founder of Rig Training, is using FITR to deliver his remote training.

Mobile apps are revolutionising the way personal trainers and their clients interact and train with each other. They provide many helpful tools, features, and benefits at a low cost, and it’s easier now more than ever to integrate apps into the way you coach.

Today, FITR has announced the launch of FITR For Education which will allow universities, fitness education providers and their students to use its technology to support fitness education and career development.

The Health and Fitness Institute (THFI) and FITR have embarked on an unprecedented collaboration, marking a significant milestone in fitness education and career development.

The University of Surrey uses FITR to provide programs for Post Op Cancer patients. Their students also have free access to our software during their studies so that the University can assess how they’re coaching their clients. We sat down with Yani Fish from the University of Surrey to learn more about how they’re taking advantage of our software.

In the ever-evolving world of fitness, personal trainers are increasingly turning to online coaching to expand their reach and improve efficiency. In this step-by-step blog, we'll explore the key considerations for personal trainers looking to make the move, with a focus on utilising the FITR platform.

Shawna, of Competitive Female Training, talks us through how she’s using FITR to deliver her nutrition guidelines and Olympic lifting training. Learn how she’s using the Zapier integration to streamline a lot of her businesses processes, and how she’s managed to grow her business since using FITR.

In 2024 we’re hearing a lot about Hybrid Training - but have you thought about Hybrid Coaching? The rise of intelligent personal training software allows personal trainers to extend their geographical footprint and optimise their time in order to expand their businesses beyond the realms of their local gym.

Learn how Roxana, founder at @yolofoodboxuk uses FITR to deliver nutrition advice and simple diet plans alongside personalised workouts for her clients. She highlights the features that she finds most beneficial for her, and her clients.

We’ve looked into handling client payments as a personal trainer. Managing payments and restricting access manually can become problematic and time-consuming. But with FITR, automating these processes allows you to receive payments, get financial analytics and concentrate on your clients.

Learn all about the latest feature updates from FITR. From rescheduling programs and more efficient upload processes to sleek new design updates. FITR is committed to providing the best personal training software for our coaches.

Personal training software allows PTs to create programming for their clients that can be followed from anywhere by anyone. Find out what our solution offers personal trainers and fitness coaches.

The livelihood of personal trainers faced unprecedented challenges in 2021 as the world grappled with lockdowns. While the era of shaky Zoom connections may be behind us, the adoption of personal training software continues to be a game-changer for personal trainers in 2024.

In this blog, we'll explore key features, promotions, automation, and motivation strategies, with a special emphasis on utilising FITR to streamline processes and maximise success for this industry peak and beyond.

We explore the evolution of client management solutions with personal trainer software and how it’s proved to be an invaluable game changer for Personal Trainers.

Learn about the rise of online personal training and how you can make sure you’re a part of that as a personal trainer.

Find out our tips on how to use personal training software to grow and scale your business while automating time-heavy tasks.

Find out our tips on how to scale your business using different program types and building a diverse paying client base.

Learn how Conor Lynch, head coach and owner of CrossFit OMNI uses FITR to deliver programming to his in-person coaching clients. Utilising Personal Records and other features to personalise his training for each client.

One of the board members of FITR, Keith Boyd is on a mission to travel from Cape Town to Cairo to encourage young South Africans to get involved in democracy and advocate change.

Learn more about our latest feature update – Zapier integration. We talk about the benefits it brings to you, our coaches, and how you can automate your workflows even further to save you time and concentrate on the important things, your clients.

Jordan shares his secret for success as an online fitness coach and how he delivers his programming seamlessly via FITR.

Follow Shane’s journey as he details how simple it was switching to FITR, and the value it’s added to his online personal training business.

The incredible story of how Ben & Lee scaled their online fitness coaching business.

Find out how Luke, an online and in-person physiotherapist, performance coach, and owner of Kratos Physio uses FITR to help people become pain free and perform better.

Find out how Olly, Senior Physio for the British Navy and founder of online physio clinic PHYS utilises FITR to deliver online physiotherapy.

Find out how Ben Cunnington use FITR to offer bespoke online coaching for trail & ultra runners.

Find out how Ben Glascock uses FITR to offer hybrid mix of online & in-person strongman training.

Find out how Matt, Founder and Head Coach at Jacked Gymnastics Ltd. utilises FITR to teach gymnastics to CrossFit and functional fitness athletes.

Have you been thinking about adding your branding to FITR? We’ve asked the coaches already using Customisation to share their thoughts to make the decision making process easier.

Find out how Laurence, head coach and founder of Train With Laurence uses FITR to power his coaching business.

Found out how Shaun Gopalan uses FITR to deliver a mix of in-person and remote personal training to his clients.

Find out how former Marines Commando Harry uses FITR as a remote coach to prepare people for the military.

We caught up with David Magida, the 2023 Hyrox North American Champion and founder of Elevate Interval Fitness, to find out how he uses FITR to power his hybrid training business.

In 2019 gym owner and head coach, Andy opened his own Functional Fitness Facility, Urban Gym. Along with a friendly and knowledgeable team of coaches, Urban Gym helps others become stronger, healthier and happier by training smart and having a holistic approach to health and well-being. Find out how Andy uses FITR to enhance his in-person gym programming.

Learn how Poppy Marsh, head coach and founder of Poppy Fit Coaching uses FITR to power her strength and conditioning, Olympic weightlifting and functional bodybuilding training programs

Peter of CP&W shares programming data insights about how our Coaches use the FITR platform.

Sam Perry is the founder of APX Fitness, and he's been coaching for six years. We caught up with him to learn more about his experience with FITR.

Find out how Alex Conroy, founder of PZL Programming uses FITR for his business. PZL offers programming suitable for the experienced competitive athlete, the affiliate athlete, as well at the athlete looking to start their fitness journey. They pride themselves on their coaching support team, with broad experience in the sports and exercise world, that guarantees athletes/affiliate owners the support they deserve when they work with PZL.

If you’re new to online coaching it can be hard to know where to start, so we have taken a look into our platform data to give you some insights into how coaches use FITR.

André Houdet is the director of training at No Shortcuts. They offer quality programming that’s thought-out, thought-through, tested, and explained to the highest standard by coaches who are obsessed with the success of their athletes. Find out how André is using FITR to deliver his programming.

We caught up with Reiss Beckford, Founder and Head Coach of Reiss Beckford Training (RBT) to learn how he uses FITR to power his coaching business.

Shane Jerman talks about how FITR has given his strongman coaching a level up. After using his old platform for six years, he couldn’t be happier about transitioning to us.

Find out how Steven Fawcett, founder of JST Compete and HWPO PRO program manager, uses FITR to deliver Functional Fitness training online.

Shane Jerman is a strength and conditioning coach, and the founder of MST Systems. Read on to find out how he uses FITR to deliver his specialist strongman and restoration training.

Find out what happened behind the scenes before Customisation became a reality, and why we’re confident it will be a game changer for our coaches.

Josh Adams, boxing and strength conditioning coach, offers some insights into his search for an online coaching platform. Read about his journey, and learn why he felt FITR was the best choice for coaching boxing online.

Peter from the Barbell Spin talks about the rise of FITR, from start up to the elite online coaching software they have now become.

It’s no surprise that January is the number one month for new member sign ups. Start as you mean to go on and use our FIVE tips and tricks to get ahead of the January rush.

Emma McQuaid, Ireland's fittest woman and 12th fittest in the world, uses FITR to deliver programming across a range of large coaching brands, such as The Daily Grind. Find out how FITR has helped her achieve her online coaching goals.

Jayne, the owner of Fit Biz talks us through her experience of growing brands for online coaches. She highlights the importance of building a strong, recognisable brand and how and how to get there using FITR and it’s wealth of features including Customisation to achieve this.

We take a look at how Gymbox has used FITR to help bridge the gap between coaching in the gym and remotely.

Last week, FITR joined WIT to welcome HWPO Training to London towards the end of their European Tour.

With the release of our advanced client tracking features, we caught up with Myzone and Steven Fawcett from JST Compete to discuss the importance of tracking key metrics.

FITR’s founder & CEO, Leon Cassidy, has an in depth conversion with Men’s Health about the journey of our online personal training platform.

HWPO Training powered by FITR has been featured in tom’s guide.

Our founder & CEO Leon Cassidy has an depth conversation about FITR’s successes to date, he recalls how he made his first big leaps in creating our platform and how we got to where we are today.

Founder & CEO Leon Cassidy talks about all things FITR. From the original concept to future plans.

Fundraising round closed with cornerstone investment from industry veterans and sporting legend Mat Fraser & HWPO

FITR Training, the premium remote coaching software company announces together with HWPO Training, the launch of HWPO's new standalone platform.

Mat Fraser talks to MCU about life after competition and the new upgrades to HWPO with FITR Training.

Mat Fraser, 5 x Fittest Man on Earth, talks all about fitness, business and why FITR Training is the software of choice to power his new HWPO Training platform.

Discussing the 2022 CrossFit 2022 season to how picking FITR Training to power HWPO was an easy decision.

HWPO Training upgrade their program delivery by using FITR Training's software to launch their new app.

Lauren Kalil catches up with Mat Fraser to talk about life after retirement and his new HWPO Training platform powered by

The 60mins podcast called HWPOLOOZA discusses the new features of their app and why they picked FITR Training to power it.

London based fitness chain, Gymbox, recently launched their online programing powered by FITR.

The switch was to further benefit our coaches as the Standard Stripe account comes with many advantages!

Vogue Fitness is the first company in the UAE to utilise the integrated payment system on FITR Training, since Stripe was allowed to be used in the UAE earlier this month.

London based PT, Sam McGowan, has clients across the globe and needed a software solution that could enable her growing business.

Phil Hesketh has competed at the very top level of CrossFit and understands what is needed to get there. When it comes to his business the same, passion and desire to succeed is required!

Podcast, Coffee, Pods & Wods discusses the differences FITR Training offers as an online coaching program with Ste Fawcett

Morning Chalk Up talks to the founder of FITR Training, Leon Cassidy, on the future of coaching and programming.

Eleiko, the leading manufacturer of premium strength training equipment, have partnered with FITR Training, a global SaaS business providing revolutionary remote coaching software, to create a free weekly fitness challenge for their global community, the ‘Eleiko Fika Friday Throwdown’

FITR Training announces that leading UK CrossFit athlete Reggie Fasa has invested into the company.

FITR Training has helped Battle Cancer's long term agenda, to make fitness accessible for anyone who is recovering from cancer, around the world.

Commonwealth Gymnast, Reiss Beckford hopes his remote programming will fill a gap in the gymnastic industry.

"I’ve saved time and made more money using FITR as my coaching platform"

JST Compete owner, Ste Fawcett, gives 4 tips on how to grow your remote coaching business using FITR Training.

FITR's personal trainer software is so diverse that PT's aren't the only ones discovering that our program delivery is a must for their business. The wider health industry, including areas such as rehab, are finding the features of FITR Training an essential and simple way to deliver their kind of programming. We catch up with rehab specialist Movement NI to find out how FITR Training is helping her business succeed.

How FITR Training helped businesses to grow during lockdown

The Training Design Program utilises FITR Training's Community features to keep his clients engaged and communication flowing.

WODland is an outdoor functional fitness competition in Yorkshire. The founder of WODland, Chris Kirk, uses FITR Training for his CK Elite programming and is now using it for his event.

Teen CrossFit Games athlete, Reece Mitchell, talks about diversifying and starting his new business at age 18.

Coach and CrossFit Games athlete, Armi Balevicius, talks to us about all things rowing.

From customised program welcome messages to ongoing group chats - we call them communities - we’ve got you covered.

We've released a bunch of new features for you guys to use straight away!

The Swedish are well known for their design across the globe and one of the latest brands to join FITR Training, Totus Fitness, has taken that design flair to create an epic stand out public page.

Find out what's new on FITR Training

Bringing the gym home for FITR coaches with help from BLK BOX

How we're uniquely able to support the fitness community to efficiently deliver training programs to an international client base

Keep your community morale high turning a potential closure into an 'Isolation Workout' that could help your clients mental well being alongside maintaining their health.

Check out what's new on FITR this month to help you with your remote coaching needs.

Jake Baxter is an industry authoritarian in the world of Olympic Lifting coaching, newbies and those that want to improve technique to athletes. He shares some valuable advice to those who want to improve in this area.

Last week we caught up with Tom and Shane on the Irish Fitness Podcast to talk about all things FITR Training and JST Compete.

We take a look back at FITR Training’s favourite moments from this weekend's Strength in Depth event at the ExCel in London. What a great weekend it was!

We caught up with Steven to find out why he chose FITR Training to deliver his highly sought after programming.

Your December update on what's new to let personal trainers and coaches worldwide train clients even more easily on FITR Training

Your November update on what's new to let personal trainers and coaches worldwide train clients even more easily on FITR Training

Your October update on what's new to let personal trainers and coaches worldwide train clients even more easily on FITR.

If you’re an online personal trainer or fitness coach, there are a load of benefits that can be had through software. It can streamline your business which means you can spend less time on the daily tasks and more on your clients.

A personal trainer business plan is your opportunity to set your business goals and detail the operations of your business. It's a useful asset if you're looking to attract investment or plan for the future.

An online personal trainer is just like a traditional trainer, except most of their services take place online. As a client, you can benefit from increased exposure to some of the world's best fitness coaches. Have the expertise of an expert at your fingertips and train at a time that suits you. Here's everything you need to know about online personal training.

Happy holiday everyone. What better a day to give you some new gooddies to play with than Christmas day! Check out the new additions to FITR Training, and also a sneak peak at what we’re working on.

The great thing about online coaching is that you can reach more clients, but It can be tricky to put yourself in front of them. Here’s how we recommend coaches approach marketing themselves online.

Welcome to your update on what's happening at FITR Training Head Office. On the odd occasion, if we've got something exciting to say, you may get a bonus update email. In this update we've got group messaging, coupons, my athletes page and more.

Taking the leap into online personal training can seem like a big task, but our how to guides will lead you through the steps needed for success. Want to make the best online content for your clients? This guide will tell you how.

Welcome to your bi-weekly update on what's happening at FITR Training Head Office. In this update: Pricing structure, coach dashboard and more!

Welcome to your bi-weekly update on what's happening at FITR Training Head Office. On the odd occasion, if we've got something exciting to say, you may get a bonus update email. This week we focus on personal bests and bespoke coaching

Online personal training is exactly as the title suggests. You take elements of your existing personal training business and you offer it up to a (much bigger) online market. FITR Training brings you our guide to the world of online personal training and fitness coaching.

Whether you’re a gym owner, a PT who is currently only working face-to-face, or an online fitness coach who wants to take your offering and your income to the next level, FITR Training offers an unbeatable combination of features.