The Right Plan To Grow With Your Coaching Business

Start where you are. Pay for what you need. Scale as your client base grows.

🇬🇧 GBP
🇺🇸 USD
🇪🇺 EUR
Monthly
Annual save 20%
★ Best value
FITR PRO
FITR UNLIMITED
★ No client limit

Start simple.
Scale without friction.

From your first client to a thriving coaching business - only pay for what you need as you grow.

Your business,
no ceiling.

For coaches who've proven the model. Take on as many clients as you can handle.

£14.99 / mo
Per client
£3.00

Save £35.88/yr by switching to annual

Start your 14-day free trial
Full access trial · No credit card required
Everything you need to grow
  • Run your entire coaching business in one place
  • Get paid automatically - no chasing clients
  • Replace multiple tools with one platform
  • Keep clients engaged with tracking, messaging & check-ins
  • Sell programs your way - subscriptions, trials & one-offs
  • Build your brand with custom colours, logo & storefront
  • Save hours with templates, automation & bulk actions
  • Make smarter decisions with client & revenue insights
UNLIMITED CLIENTS - scale without limits
  • Run your entire coaching business in one place
  • Get paid automatically - no chasing clients
  • Replace multiple tools with one platform
  • Keep clients engaged with tracking, messaging & check-ins
  • Sell programs your way - subscriptions, trials & one-offs
  • Build your brand with custom colours, logo & storefront
  • Save hours with templates, automation & bulk actions
  • Make smarter decisions with client & revenue insights
Prices shown include all sales tax. No contracts. Change plan anytime.
Business Automation, powered by FITR

Get paid automatically - and save hours every week. FITR takes care of billing, reminders and program access so your business runs without the admin. Payments are processed through FITR, supported by Stripe, with a 5.99% fee for full business automation.

Add-on

Elevate Your Brand With Custom App

Custom App is an add-on subscription for coaches who want to launch their own branded app through FITR.

Custom app

Your Coaching Brand. Your App. Fully Yours.

What's included
  • Your app name & icon in the App Store & Google Play
  • Full customisable branding - colours, splash screens, logo and wallpaper
  • Zero FITR branding visible to your clients
  • Dedicated onboarding, launch support
  • We handle all the backend tech

FAQS

What is an active client subscription?

An active client subscription is any client who is currently subscribed to one of your ongoing programs. Clients who download your fixed length programs won't count towards your active client subscription count.

Do I get charged to add coaches in my trial?

You won’t be charged for adding coaches during your trial. We’ll only take the first payment at the end of your trial if you choose to upgrade.

Can I upgrade or downgrade my account?

You can upgrade or downgrade your account in the platform at any time. Please note that if you have more active client subscriptions than the downgrade plan allows, you will have to reduce your client subscriptions before switching.

I’ve been invited to join another coach, do I need a coach account?

If you've been invited to join forces with another coach on FITR, follow the email invitation to get started. You'll automatically be linked up to the coach you're joining, and you won't have to pay a monthly subscription fee.

Do my clients have to pay for an account?

All client accounts are free, they’ll only be charged when they purchase programming from a FITR coach.

Can I sell my programs for free?

Yes. You can set any of your programs to free - whether you want to charge clients outside the platform, run a promotional offer, build your brand with a free taster, or simply give something back to your community. The choice is yours, and you stay in full control of which programs are paid and which are free.

Can I sell my programs in different currencies?

Yes, set prices in your local currency, and we'll automatically display the price in your clients' local currency (as long as it's supported by Stripe), making it easier for them to understand how much they'll pay. View the 135+ currencies Stripe supports.

How do payments and fees work?

FITR handles everything that happens around a payment - invoicing, tax automation, financial dashboards, dispute handling, reporting, and client access control - so your business runs on autopilot. This is powered by our Business Automation fee of 5.99%, a flat rate with no hidden add-ons, no module upgrades, and no premium tiers.

Stripe is the payment rail we use to move money securely from your clients to your account. Stripe's standard processing fees apply and are passed through directly, with no mark-up from us.

Together, Stripe moves the money and FITR runs the business operation on top of it - giving you a fully automated payments setup with minimal admin.

Do I need my own Stripe account for accepting payments?

Yes. Stripe is how payments are securely processed on FITR, so every coach has their own Stripe account connected to their platform. You don't need to create one in advance - when you link Stripe to FITR for the first time, an account is set up automatically as part of the flow. You'll get your own login details so you can access Stripe directly whenever you need to.

What happens when I start a free trial?

Your trial gives you full access to every FITR feature for 14 days - no restrictions, no watered-down version. It's the real platform, so you can genuinely test whether FITR works for your coaching business. When your trial ends, nothing happens automatically. You choose your plan when you're ready, on your terms.

What happens after my free trial?

When your free trial ends, you'll be asked whether you'd like to upgrade your account to a paid plan. You can upgrade your account at any time during the trial, and you'll still receive the remaining days for free!

What happens to Customisation & Zapier settings after my trial?

Any Customisation and Zapier features you set up will be saved (except for Custom URLs). You’ll need to upgrade to the PRO account to activate your brand customisations and Zaps after your trial has ended.

Try FITR risk-free Today

Join thousands of coaches using FITR to build, grow, and run their coaching business.

Start Your 14-Day Free Trial

Full access trial · No credit card required