Custom App

Your very own fitness app on the Apple and Google Play Store

Contact us now to get started today.

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Book your discovery call

Speak to a member of our team to learn more and get started with your very own custom fitness app.

What is the FITR Custom App?

Custom App is a solution for coaches who want to benefit from the power of our platform under their own brand and identity.

  • Your Brand, Front and Centre

    The app carries your business name, logo, and branding, reinforcing your identity at every touchpoint.

  • A Smooth Client Journey

    Clients download your branded app directly from the App Store and Google Play—no need for the generic FITR Client App.

  • No Technical Hassle

    We manage all the development, maintenance, and updates. You focus on coaching—leave the tech to us.

  • Always Up to Date

    Your app benefits from all the latest features and improvements released by FITR—automatically.

  • Custom Look and Feel

    Customise the app’s colours, icons, splash screens, and more to match your brand perfectly.

  • More coming soon

    This is just the beginning. Our roadmap includes customisation options that will make every pixel feel like your own.

Customise FITR to feel like your own app

Your brand. Your coaching. Powered by our elite platform.

Your own app, your own listing

Clients visit your brand’s app store page and download directly from you, not us.

Set your brand colours throughout the app

Choose how you want the app to look in light and dark mode.

Your logo, everywhere

Replace all FITR logos with your own — from the App Store listing to the app icon, login screen, and beyond.

Find the right look and feel for your app

Choose how you want icons to appear and adjust the bottom navigation ordering.

Set the right impression from the start

Customise the login screen with your own logo, colours, and welcome message.

Make your mark with a statement graphic

Upload a custom splash screen that clients see first when they open your app.

Control how your clients view their programs

Set the height of program cards to change how your client app appears.

Customise your shareable URLs

Set a custom web address for your Storefront and Program Overview pages.

let's create your custom app

Send us your email and we'll be in touch with more information.

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Available on Unlimited
Upgrade any time
Syncs with your programs

White Label vs Custom App:
What’s The difference?

With FITR you have two powerful branding options for your coaching business. Compare the options below.
Feature
White Label
Custom App
Your own app store listing
Fitr help icon
White Label uses the FITR developer account with FITR branding.
Custom App requires your own developer account on Apple and Google.
Removal of FITR branding
Fitr help icon
FITR branding remains visible in White Label apps.
Custom Apps have no visible mention of FITR.
Exclusive to your brand
Fitr help icon
If clients follow other coaches, they’ll see your programs alongside theirs and can switch icons or revert to FITR’s.
Clients use a standalone app that’s 100% yours—branding, icon, colours, and programs. No other coaches, just your brand.
Change icons & program cards
Fitr help icon
White Label uses FITR’s default interface with your brand colours.
Custom App gives you advanced styling options for app icons, navigation, and program cards.
Custom log in & splash screens
Fitr help icon
White Label uses FITR's defaults.
Custom App lets you set your app splash screen and customise client log in.
Custom app icon
Fitr help icon
Optional
Fully branded
White Label allows you to upload your logo for clients to select as the app icon on their home screen.
Custom App shows your icon by default in the app store and on your clients' device home screen.
Branded colours & logo
Fitr help icon
Both options let you add your logo and customise primary and secondary areas, backgrounds and text colours.
Add exercise videos & media
Fitr help icon
Both options support your own exercise videos, welcome messages and media
Branded checkout experience
Fitr help icon
Both options let you control where you promote and sell your programs. Add your logo, brand colours and a custom url.
Maintenance & updates included
Fitr help icon
FITR handles all app updates for both options. For Custom App, updates are submitted via your dev accounts.

White Label keeps you inside the FITR Client App with your branding applied. Custom App gives you a fully standalone app, launched under your own developer accounts.

Pricing

All prices include any applicable tax.
Currency

Monthly

$329.99 /month
£249.99 /month
€299.99 /month

Annual

$197.99 /month
paid yearly
£149.99 /month
paid yearly
€179.99 /month
paid yearly
Save 40%

How it works

/01
Add it to your Unlimited Account
The Custom App is available as an add-on. Just contact our team to enable it on your Unlimited subscription.
/02
Set Up Developer Accounts
You’ll need Apple and Google developer accounts (fees apply). Grant FITR access so we can build and publish your app.
/03
App Development Begins
Our development team will build your app to your specifications, using your branding assets and customisation preferences.
/04
Review and Approve
You’ll get a chance to preview and test the app before it’s published.
/05
Go Live 🚀
Once approved, your branded app will be available for download on both app stores.

Ready to Launch Your App?

You bring the brand. we’ll handle the tech.

Share your email and our team will schedule a short setup call to help you launch with confidence.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Read our privacy policy here.

FAQS

What is the Custom App?

It’s your own fitness app, built on FITR’s platform but branded entirely as yours — your name, your logo, your app.

What’s the difference between Custom App and White Label?

White Label customises the FITR Client App. Custom App puts your brand on the App Store & Google Play.

Will my clients need new accounts?

Nope. They just download your app and log in with their existing FITR details.

What stays the same behind the scenes?

You’ll still use FITR to build programs and manage clients — we handle all the tech and app updates.

What can I customise?

You can make the app truly yours — change the app name, icon, description, and preview images on the App Store and Google Play.

Inside the app, you can:

  • Choose colours for text, backgrounds, light and dark modes
  • Pick icon styles (default, outlined, thin outlined)
  • Customise the login screen and splash screen
  • Set the order of icons at the bottom of the app (except calendar, which is fixed)
  • Choose program card sizes and icon sizes
  • Use your own exercise videos and welcome messages

And this is just the start. We have even more options coming soon.

Will I need to manage the app?

Not at all. We’ll handle publishing, maintenance, and future updates so you can focus on coaching.

Will my app show in search results on the App Store and Google Play?

Yes, your app will have its own store listing with your brand name, description, images, and reviews.

Can I change my app after it’s launched?

Yes, you can update colours, images, and other branding anytime from your FITR account.

How long does it take to launch?

Once everything’s set up (like your developer accounts), we’ll handle submission and publishing which may take a few weeks.

Will I lose any FITR features?

Not at all — your Custom App gets everything the FITR platform offers, with more updates coming automatically.