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Fitr x PureGym: a game-changing partnership for fitness coaches

Learn about Fitr’s new partnership with PureGym will be a game-changer for coaches.
Written by Theo Kilham
Coach Growth and Partnerships Manager
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We’re thrilled to announce our new Fitr x PureGym partnership—a collaboration designed to help personal trainers and fitness coaches grow their business, reach more clients, and maximise their impact in one of the UK’s largest fitness communities.

With over 370+ locations nationwide, PureGym is home to thousands of fitness enthusiasts who are looking for expert guidance and structured training programs. Now, through this partnership, Fitr is making it easier than ever for coaches to connect with clients, deliver high-quality training, and scale their coaching business—both online and in-person.

Why This Partnership Matters for Fitness Coaches

If you’re a personal trainer or fitness coach, this partnership is a game-changer for your business. Here’s why:

Access to a Growing Fitness Community

PureGym attracts millions of members who are actively seeking personal training and structured fitness programs. This means more visibility and potential clients for you as a coach.

Seamless Coaching—Online & In-Person

With Fitr, you can train clients inside PureGym locations while also selling online programs, creating a hybrid coaching business that maximises your income and impact.

All-in-One Coaching Platform

Fitr’s powerful platform allows you to:
✅
Deliver training programs effortlessly (live, hybrid, or fully remote)
✅ Manage clients with automated payments, progress tracking & messaging
✅ Sell programs and subscriptions without the hassle of manual admin

Exclusive Perks for PureGym Trainers

To celebrate our partnership with PureGym, we are offering all PureGym trainers an exclusive deal to use our Fitr Coaching Platform:

‍90 Day FREE Trial

10% OFF Annual Plan

What you'll get:

  • Official HYROX Programming & Resources - Access expert movement videos, workout guides, and supporting documents to deliver high-quality HYROX training.
  • Personalised Coaching with 'Personal Records' - Automatically adjust workouts based on individual client performance, helping them progress efficiently.
  • Built-in HYROX Challenges & Community Features - Track athlete performance, build engagement, and create excitement ahead of HYROX events.
  • Coach Collaboration - Work alongside other HYROX coaches and seamlessly manage programming across multiple athletes and teams.

How to claim: All you need to do is verify your PureGym trainer status via support@coachwithfitr.com or Live Chat and we'll activate your deal. This is only valid to new subsriptions.

How to Get Started

If you’re a PureGym trainer, now is the time to take your coaching business to the next level with Fitr.

1️⃣ Sign up for Fitr (if you haven’t already!)
2️⃣ Start creating & selling your training programs
3️⃣ Reach more clients inside & outside PureGym locations

👉 Join Fitr Today and grow your coaching business!

Final Thoughts

The Fitr x PureGym partnership is a massive step forward in making professional coaching more accessible to both trainers and clients. Whether you’re already a PureGym personal trainer or looking to expand your reach, Fitr gives you the tools to scale your business, automate your coaching, and increase your earnings.

We’re excited for what’s ahead and can’t wait to see how this partnership helps coaches like you succeed. Ready to take advantage of it? Get started with Fitr now!

Get Started Now

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