COACH LIFE

Coach Life is the blog that covers everything that goes into running a coaching business: the systems, the setbacks, and the wins along the way. Real talk from coaches and the Fitr team, on what actually makes a business work out.
Smiling woman with curly hair in black sportswear standing outdoors in a park, facing two other women slightly blurred in the foreground.
Silhouette of a man in athletic wear doing battle rope exercises on an outdoor rooftop with sunlight and cityscape in the background.
A man in athletic clothing is exercising outdoors with battle ropes against an industrial building, while below, a smiling woman with curly hair in a black sports bra is outdoors on grass, engaging with a group in a friendly conversation.
Fitr community
a man working out in a gym
3
Mins read time

With 24% of the UK population living with a disability, the fitness world is often an underserved space for those who need it most. The MHF is closing that gap, supporting individuals aged 16 to 45 who have sustained life-changing injuries.

Lock in your income
a man looking at a laptop
2
Mins read time

Running a coaching business shouldn't mean drowning in admin. This guide breaks down the strategic shift from one-off programs to recurring subscriptions, how automated billing removes revenue leakage, and why retention tools are the key to predictable, long-term income, with Fitr handling the heavy lifting in the background.

Build your model
a woman sitting on the floor eating a bowl of food
3
Mins read time

Nutrition could account for 50% of a client's transformation, yet many coaches leave it out of their programs entirely. This blog explores how integrating nutrition coaching into your Fitr programs can strengthen client retention, justify higher price points, and build your reputation as a coach who delivers real results.

News
a blackboard with white writing on it
2
Mins read time

Discover Fitr’s new fitness calculators for coaches: rep converter, percentage table, and pace estimator—built to simplify training and boost performance.

News
a man lifting a barbell
2
Mins read time

We’re excited to introduce a game-changing partnership between Fitr and PureGym—built to empower fitness coaches and personal trainers across the UK. This collaboration connects you to one of the nation’s largest gym communities, giving you the tools to grow your business, reach more clients, and deliver expert coaching—both in-gym and online.

Build your model
a close up of a weight
4
Mins read time

Discover what people truly expect from their online personal fitness coach and how to meet their needs. Learn how to personalise your PT training course, boost accountability, and use a personal fitness coach app to scale your business. Read more!

Flex your systems
a blackboard with white writing on it
4
Mins read time

This blog explores how personal trainers can use technology to not only grow their businesses but also provide even greater value to their clients.

Max your impact
a woman sitting on a yoga mat using a laptop
3
Mins read time

Social media has become one of the most important tools for reaching new clients in the fitness industry, and hashtags are powerful tools that you can start using instantly.

Max your impact
a laptop on a table with food and fruits
7
Mins read time

As a personal trainer, your knowledge and skills are irreplaceable, but AI can help you save time, streamline tasks, and spark creative ideas. Whether you’re naming your business, writing program descriptions, or reaching out to clients, AI tools can be a game-changer when used effectively.

Max your impact
a man sitting on a mat with his legs crossed
4
Mins read time

Artificial intelligence (AI) has transformed various industries, and fitness coaching is no exception. Coaches today are seeking ways to streamline their workflows so they can dedicate more time to what truly matters—whether that's travelling, spending quality moments with family, or finding the time to focus on their own fitness goals.

Lock in your income
a man looking at a tablet
4
Mins read time

We’ve taken a look into how gyms that utilise personal training software can increase their revenue potential. Learn more.

Flex your systems
a woman in red doing yoga
5
Mins read time

Whether you want to coach people in person, online, or a combination of both - here are 10 reasons you should consider adding an element of online coaching to your business.

Coach Spotlight
a man lifting a weight
2
Mins read time

Learn how Harvey Lawton, founder and CEO of The Movement Blueprint, is using Fitr to deliver his remote training.

Flex your systems
a man sitting on a mat looking at a phone
4
Mins read time

Mobile apps are revolutionising the way personal trainers and their clients interact and train with each other. They provide many helpful tools, features, and benefits at a low cost, and it’s easier now more than ever to integrate apps into the way you coach.

Coach Spotlight
a man working out on a machine
2
Mins read time

Learn how Chris Rigby, founder of Rig Training, is using Fitr to deliver his remote training.

Coach Spotlight
Shawna Norton
a blackboard with white writing on it
2
Mins read time

Shawna, of Competitive Female Training, talks us through how she’s using Fitr to deliver her nutrition guidelines and Olympic lifting training. Learn how she’s using the Zapier integration to streamline a lot of her businesses processes, and how she’s managed to grow her business since using Fitr.

Coach Spotlight
a woman with tattoos on her arm
2
Mins read time

Learn how Roxana, founder at @yolofoodboxuk uses Fitr to deliver nutrition advice and simple diet plans alongside personalised workouts for her clients. She highlights the features that she finds most beneficial for her, and her clients.

Flex your systems
a blackboard with white writing on it
4
Mins read time

Find out our tips on how to use personal training software to grow and scale your business while automating time-heavy tasks.

Flex your systems
a blackboard with white writing on it
6
Mins read time

Find out our tips on how to scale your business using different program types and building a diverse paying client base.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Find out how Olly, Senior Physio for the British Navy and founder of online physio clinic PHYS utilises Fitr to deliver online physiotherapy.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Find out how Luke, an online and in-person physiotherapist, performance coach, and owner of Kratos Physio uses Fitr to help people become pain free and perform better.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Found out how Shaun Gopalan uses Fitr to deliver a mix of in-person and remote personal training to his clients.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Find out how former Marines Commando Harry uses Fitr as a remote coach to prepare people for the military.

Coach Spotlight
Andy Murphy
a blackboard with white writing on it
2
Mins read time

In 2019 gym owner and head coach, Andy opened his own Functional Fitness Facility, Urban Gym. Along with a friendly and knowledgeable team of coaches, Urban Gym helps others become stronger, healthier and happier by training smart and having a holistic approach to health and well-being. Find out how Andy uses Fitr to enhance his in-person gym programming.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Learn how Poppy Marsh, head coach and founder of Poppy Fit Coaching uses Fitr to power her strength and conditioning, Olympic weightlifting and functional bodybuilding training programs

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Sam Perry is the founder of APX Fitness, and he's been coaching for six years. We caught up with him to learn more about his experience with Fitr.

Coach Spotlight
Alex Conroy
a blackboard with white writing on it
2
Mins read time

Find out how Alex Conroy, founder of PZL Programming uses Fitr for his business. PZL offers programming suitable for the experienced competitive athlete, the affiliate athlete, as well at the athlete looking to start their fitness journey. They pride themselves on their coaching support team, with broad experience in the sports and exercise world, that guarantees athletes/affiliate owners the support they deserve when they work with PZL.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

André Houdet is the director of training at No Shortcuts. They offer quality programming that’s thought-out, thought-through, tested, and explained to the highest standard by coaches who are obsessed with the success of their athletes. Find out how André is using Fitr to deliver his programming.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

We caught up with Reiss Beckford, Founder and Head Coach of Reiss Beckford Training (RBT) to learn how he uses Fitr to power his coaching business.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Find out how Steven Fawcett, founder of JST Compete and HWPO PRO program manager, uses Fitr to deliver Functional Fitness training online.

Coach Spotlight
a blackboard with white writing on it
2
Mins read time

Shane Jerman is a strength and conditioning coach, and the founder of MST Systems. Read on to find out how he uses Fitr to deliver his specialist strongman and restoration training.

Fitr community
a blackboard with white writing on it
3
Mins read time

Josh Adams, boxing and strength conditioning coach, offers some insights into his search for an online coaching platform. Read about his journey, and learn why he felt Fitr was the best choice for coaching boxing online.

Coach Spotlight
Emma Mcquaid
a blackboard with white writing on it
2
Mins read time

Emma McQuaid, Ireland's fittest woman and 12th fittest in the world, uses Fitr to deliver programming across a range of large coaching brands, such as The Daily Grind. Find out how Fitr has helped her achieve her online coaching goals.

Flex your systems
a man lifting weights in a gym
3
Mins read time

With the release of our advanced client tracking features, we caught up with Myzone and Steven Fawcett from JST Compete to discuss the importance of tracking key metrics.

News
a red and white logo
4
Mins read time

Fitr’s founder & CEO, Leon Cassidy, has an in depth conversion with Men’s Health about the journey of our online personal training platform.

Fitr community
a blackboard with white writing on it
2
Mins read time

Phil Hesketh has competed at the very top level of CrossFit and understands what is needed to get there. When it comes to his business the same, passion and desire to succeed is required!

News
a man in a tank top
3
Mins read time

Fitr Training announces that leading UK CrossFit athlete Reggie Fasa has invested into the company.

Lock in your income
a blackboard with white writing on it
18
Mins read time

The great thing about online coaching is that you can reach more clients, but It can be tricky to put yourself in front of them. Here’s how we recommend coaches approach marketing themselves online.

Calculator
Fitr community
Infrastructure for the extraordinary: how The Matt Hampson Foundation delivers life-changing rehabilitation
a man working out in a gym
3
Mins read time
With 24% of the UK population living with a disability, the fitness world is often an underserved space for those who need it most. The MHF is closing that gap, supporting individuals aged 16 to 45 who have sustained life-changing injuries.
Calculator
Fitr community
Online boxing coaching, the best solution
a blackboard with white writing on it
3
Mins read time
Josh Adams, boxing and strength conditioning coach, offers some insights into his search for an online coaching platform. Read about his journey, and learn why he felt Fitr was the best choice for coaching boxing online.
Calculator
Fitr community
Prepared programming future proofs with Fitr training
a blackboard with white writing on it
2
Mins read time
Phil Hesketh has competed at the very top level of CrossFit and understands what is needed to get there. When it comes to his business the same, passion and desire to succeed is required!
Calculator
Build your model
Why you should be leveraging nutrition in your programs
a woman sitting on the floor eating a bowl of food
3
Mins read time
Nutrition could account for 50% of a client's transformation, yet many coaches leave it out of their programs entirely. This blog explores how integrating nutrition coaching into your Fitr programs can strengthen client retention, justify higher price points, and build your reputation as a coach who delivers real results.
Calculator
Build your model
10 things people expect from their online personal fitness coach
a close up of a weight
4
Mins read time
Discover what people truly expect from their online personal fitness coach and how to meet their needs. Learn how to personalise your PT training course, boost accountability, and use a personal fitness coach app to scale your business. Read more!
Calculator
Flex your systems
How can personal trainers use technology?
a blackboard with white writing on it
4
Mins read time
This blog explores how personal trainers can use technology to not only grow their businesses but also provide even greater value to their clients.
Calculator
Flex your systems
10 reasons you should consider coaching online
a woman in red doing yoga
5
Mins read time
Whether you want to coach people in person, online, or a combination of both - here are 10 reasons you should consider adding an element of online coaching to your business.
Calculator
Flex your systems
Why a client app is a must-have for PT’s
a man sitting on a mat looking at a phone
4
Mins read time
Mobile apps are revolutionising the way personal trainers and their clients interact and train with each other. They provide many helpful tools, features, and benefits at a low cost, and it’s easier now more than ever to integrate apps into the way you coach.
Calculator
Flex your systems
A guide to using personal training software
a blackboard with white writing on it
4
Mins read time
Find out our tips on how to use personal training software to grow and scale your business while automating time-heavy tasks.
Calculator
Flex your systems
How to scale your online pt business
a blackboard with white writing on it
6
Mins read time
Find out our tips on how to scale your business using different program types and building a diverse paying client base.
Calculator
Flex your systems
The importance of tracking to measure & improve fitness performance
a man lifting weights in a gym
3
Mins read time
With the release of our advanced client tracking features, we caught up with Myzone and Steven Fawcett from JST Compete to discuss the importance of tracking key metrics.
Calculator
Lock in your income
Dynamic coaching, predictable income: the blueprint for a scalable business
a man looking at a laptop
2
Mins read time
Running a coaching business shouldn't mean drowning in admin. This guide breaks down the strategic shift from one-off programs to recurring subscriptions, how automated billing removes revenue leakage, and why retention tools are the key to predictable, long-term income, with Fitr handling the heavy lifting in the background.
Calculator
Lock in your income
How can gyms increase their revenue using personal training software?
a man looking at a tablet
4
Mins read time
We’ve taken a look into how gyms that utilise personal training software can increase their revenue potential. Learn more.
Calculator
Lock in your income
Personal trainer’s guide to social & digital marketing
a blackboard with white writing on it
18
Mins read time
The great thing about online coaching is that you can reach more clients, but It can be tricky to put yourself in front of them. Here’s how we recommend coaches approach marketing themselves online.
Calculator
Max your impact
Fitness hashtags for personal trainers & fitness coaches
a woman sitting on a yoga mat using a laptop
3
Mins read time
Social media has become one of the most important tools for reaching new clients in the fitness industry, and hashtags are powerful tools that you can start using instantly.
Calculator
Max your impact
AI prompts for personal trainers & fitness coaches
a laptop on a table with food and fruits
7
Mins read time
As a personal trainer, your knowledge and skills are irreplaceable, but AI can help you save time, streamline tasks, and spark creative ideas. Whether you’re naming your business, writing program descriptions, or reaching out to clients, AI tools can be a game-changer when used effectively.
Calculator
Max your impact
How to use AI as a personal trainer
a man sitting on a mat with his legs crossed
4
Mins read time
Artificial intelligence (AI) has transformed various industries, and fitness coaching is no exception. Coaches today are seeking ways to streamline their workflows so they can dedicate more time to what truly matters—whether that's travelling, spending quality moments with family, or finding the time to focus on their own fitness goals.
Calculator
News
Introducing Fitr’s new fitness calculators: rep converter, percentage table & pace estimator
a blackboard with white writing on it
2
Mins read time
Discover Fitr’s new fitness calculators for coaches: rep converter, percentage table, and pace estimator—built to simplify training and boost performance.
Calculator
News
Fitr x PureGym: a game-changing partnership for fitness coaches
a man lifting a barbell
2
Mins read time
We’re excited to introduce a game-changing partnership between Fitr and PureGym—built to empower fitness coaches and personal trainers across the UK. This collaboration connects you to one of the nation’s largest gym communities, giving you the tools to grow your business, reach more clients, and deliver expert coaching—both in-gym and online.
Calculator
News
Leon Cassidy talks about the journey of Fitr with Men’s Health
a red and white logo
4
Mins read time
Fitr’s founder & CEO, Leon Cassidy, has an in depth conversion with Men’s Health about the journey of our online personal training platform.
Calculator
News
Elite CrossFit athlete, Reggie Fasa invests into Fitr training
a man in a tank top
3
Mins read time
Fitr Training announces that leading UK CrossFit athlete Reggie Fasa has invested into the company.
Calculator
Coach Spotlight
Coach spotlight: Harvey Lawton
a man lifting a weight
2
Mins read time
Learn how Harvey Lawton, founder and CEO of The Movement Blueprint, is using Fitr to deliver his remote training.
Calculator
Coach Spotlight
Coach spotlight: Chris Rigby
a man working out on a machine
2
Mins read time
Learn how Chris Rigby, founder of Rig Training, is using Fitr to deliver his remote training.
Calculator
Coach Spotlight
Coach spotlight: Shawna Norton
Shawna Norton
a blackboard with white writing on it
2
Mins read time
Shawna, of Competitive Female Training, talks us through how she’s using Fitr to deliver her nutrition guidelines and Olympic lifting training. Learn how she’s using the Zapier integration to streamline a lot of her businesses processes, and how she’s managed to grow her business since using Fitr.
Calculator
Coach Spotlight
Coach spotlight: Roxana Woolley
a woman with tattoos on her arm
2
Mins read time
Learn how Roxana, founder at @yolofoodboxuk uses Fitr to deliver nutrition advice and simple diet plans alongside personalised workouts for her clients. She highlights the features that she finds most beneficial for her, and her clients.
Calculator
Coach Spotlight
Coach spotlight: Olly Rosenstock
a blackboard with white writing on it
2
Mins read time
Find out how Olly, Senior Physio for the British Navy and founder of online physio clinic PHYS utilises Fitr to deliver online physiotherapy.
Calculator
Coach Spotlight
Coach spotlight: Luke Bartlett
a blackboard with white writing on it
2
Mins read time
Find out how Luke, an online and in-person physiotherapist, performance coach, and owner of Kratos Physio uses Fitr to help people become pain free and perform better.
Calculator
Coach Spotlight
Coach spotlight: Shaun Gopalan
a blackboard with white writing on it
2
Mins read time
Found out how Shaun Gopalan uses Fitr to deliver a mix of in-person and remote personal training to his clients.
Calculator
Coach Spotlight
Coach spotlight: Harry Shepherd
a blackboard with white writing on it
2
Mins read time
Find out how former Marines Commando Harry uses Fitr as a remote coach to prepare people for the military.
Calculator
Coach Spotlight
Coach spotlight: Andy Murphy
Andy Murphy
a blackboard with white writing on it
2
Mins read time
In 2019 gym owner and head coach, Andy opened his own Functional Fitness Facility, Urban Gym. Along with a friendly and knowledgeable team of coaches, Urban Gym helps others become stronger, healthier and happier by training smart and having a holistic approach to health and well-being. Find out how Andy uses Fitr to enhance his in-person gym programming.
Calculator
Coach Spotlight
Coach spotlight: Poppy Marsh
a blackboard with white writing on it
2
Mins read time
Learn how Poppy Marsh, head coach and founder of Poppy Fit Coaching uses Fitr to power her strength and conditioning, Olympic weightlifting and functional bodybuilding training programs
Calculator
Coach Spotlight
Coach spotlight: Sam Perry
a blackboard with white writing on it
2
Mins read time
Sam Perry is the founder of APX Fitness, and he's been coaching for six years. We caught up with him to learn more about his experience with Fitr.
Calculator
Coach Spotlight
Coach spotlight: Alex Conroy
Alex Conroy
a blackboard with white writing on it
2
Mins read time
Find out how Alex Conroy, founder of PZL Programming uses Fitr for his business. PZL offers programming suitable for the experienced competitive athlete, the affiliate athlete, as well at the athlete looking to start their fitness journey. They pride themselves on their coaching support team, with broad experience in the sports and exercise world, that guarantees athletes/affiliate owners the support they deserve when they work with PZL.
Calculator
Coach Spotlight
Coach spotlight: André Houdet
a blackboard with white writing on it
2
Mins read time
André Houdet is the director of training at No Shortcuts. They offer quality programming that’s thought-out, thought-through, tested, and explained to the highest standard by coaches who are obsessed with the success of their athletes. Find out how André is using Fitr to deliver his programming.
Calculator
Coach Spotlight
Coach spotlight: Reiss Beckford
a blackboard with white writing on it
2
Mins read time
We caught up with Reiss Beckford, Founder and Head Coach of Reiss Beckford Training (RBT) to learn how he uses Fitr to power his coaching business.
Calculator
Coach Spotlight
Coach spotlight: Steven Fawcett
a blackboard with white writing on it
2
Mins read time
Find out how Steven Fawcett, founder of JST Compete and HWPO PRO program manager, uses Fitr to deliver Functional Fitness training online.
Calculator
Coach Spotlight
Coach spotlight: Shane Jerman
a blackboard with white writing on it
2
Mins read time
Shane Jerman is a strength and conditioning coach, and the founder of MST Systems. Read on to find out how he uses Fitr to deliver his specialist strongman and restoration training.
Calculator
Coach Spotlight
Coach spotlight: Emma MacQuaid
Emma Mcquaid
a blackboard with white writing on it
2
Mins read time
Emma McQuaid, Ireland's fittest woman and 12th fittest in the world, uses Fitr to deliver programming across a range of large coaching brands, such as The Daily Grind. Find out how Fitr has helped her achieve her online coaching goals.

Get Fitr today

This is where your business works out. Start your 14-day trial now.

No credit card needed.
Man in a green shirt and black shorts playing basketball outdoors, mid-action near the ball, wearing bright yellow shoes.
Man in a green shirt and black shorts playing basketball outdoors, mid-action near the ball, wearing bright yellow shoes.