Max your impact

Custom App

A Fitr Custom App gives you a fully branded coaching app, designed and developed just for you. Show up like you mean business, on your own turf. 

custom branding
App store listing
no coding required
custom branding
App store listing
no coding required

Get your business Fitr with a Custom App

Four smartphones displaying the UFC training app interface with features like leaderboards, training videos, and readiness stats, set against a background with a red theme and a partially visible person.
Woman in a gray hoodie looking at and using a smartphone outdoors on a red running track, with a close-up overlay of a phone screen showing app icons including Circuit Club, WhatsApp, Spotify, and YouTube, and the text 'FOR YOUR CLIENTS' in white above the overlay.
Three smartphones displaying a fitness app called PACE HAUS with a running track background, featuring a calendar, sprint training sets, and login screen.

Less admin. More coaching.

We build, manage and update your app for you, so you can focus on coaching. It's a premium, branded app at a fraction of traditional development costs.

A seamless client journey

No more sending clients to someone else's platform. Onboarding is simple and intuitive. Every interaction reinforces your brand, so clients feel like they're working directly with you.

Lead with your brand

A consistent brand builds recognition and trust. With your name, logo, and colours across every screen, your business feels more established and more memorable, before you've even delivered the first coaching session.

Features

Top of a smartphone screen showing an app store page for a health and fitness app named Your App with an orange icon featuring a white bicycle and a smile, age rating 4+, a Get button, and developer info labeled Your Brand Devel.

Own your app store listing 

Clients find your app on the App Store and Google Play, under your business name.
Two smartphones side by side displaying a fitness app calendar and readiness bar chart for September 2026, one in light mode and the other in dark mode, with a vertical color spectrum slider on right.

Train in your colours

Choose your colour palette and how you want the app to look in light and dark mode.
Close-up of a smartphone dock showing app icons including YouTube, a custom app icon labeled 'YOUR LOGO', WhatsApp, and Spotify.

Your logo, front and centre. 

Replace all Fitr logos with your own: The App Store listing, the app icon, the login screen.
User interface showing a dark-themed bottom navigation bar with five icons: calendar, trophy, chat bubble, heart, and bar chart. Below are three styles of the same icons labeled Default, Thin, and Outlined. To the right, a white box titled 'Bottom navigation' instructs users to drag and drop icons to reorder them in the bottom navigation.

Keep it iconic 

Choose how you want icons to appear and adjust the bottom navigation ordering.
Three smartphones displaying fitness app screens in different themes: light with red highlights, dark with blue highlights, and light with gray highlights. Each screen shows a calendar for September 2026, a workout image with titles like Sprinting Sets, Elite Motion, and Fight Ready, and a readiness score of 62 with a bar chart representing daily readiness levels.

Personalise every training day

Use a custom wallpaper that sits behind every workout your clients do.
Three smartphone screens side by side each showing a different login page. The left screen has a pink logo with letters HP and fields for email and password with a pink log in button for client health and fitness programs. The middle screen has a green and black design with JKS PRO logo and black background with email and password fields and a green log in button. The right screen shows a blue marlin logo with fields for email and password and a blue log in button for Blue Marlin Swimming training.

Set the right first impression

Customise the login screen with your own logo, colours, and welcome message.
Five smartphones displayed side by side on a black background, each showing different fitness and wellness app screens: the first with a Blue Marlin Swimming logo, the second with a flexing arm logo in red and white, the third showing three women in workout clothes holding dumbbells under the text 'CALLED TO B' and 'COME TO THE WELL,' the fourth showing two people doing yoga with the text 'YOGA BLISS,' and the fifth showing a person punching a red boxing bag.

Make a splash with a statement graphic

Upload a custom splash screen. The first thing clients see when they open your app.
Mobile phone screen displaying a fitness app with a calendar for September 2026, a workout card labeled 'Squat plan Week 2, Day 6', and a readiness bar graph showing a score of 62 with a +6% increase. Next to the phone are three versions of the squash plan card labeled Small, Regular, and Large, featuring a woman in workout clothes using a stationary bike.

Program it your way

Set the card height. Big and bold, or tight and simple, your call.
Three website URLs listed with corresponding logos: marlinswimming.com with a blue marlin logo, JMSPROmuscle.com with a black and green text logo, and Volt-athletics.com with a black and red athletic figure logo.

A URL that’s all yours

Set your own web address for your Storefront and Program Pages.
Smartphone screen showing a messaging app conversation with Martha Craig, including two green messages saying 'Good morning!' and 'Here's our Program link' followed by a link preview for Blue Marlin Swimming with a logo, description 'Swim & Triathlon Coaching', and URL marlinswimming.com/p-aquafree.

Share your brand

Share your coaching links anywhere, and the preview card will show your logo.

How it works

1
Have a Fitr account

It doesn’t matter which plan, but you need to be on Fitr to be eligible for your own Custom App.

2
Book a discovery call 

Using the form on this page, book a Custom App discovery call with us. We will discuss your business priorities and the development process.  

3
Kick off & build (approximately 4 weeks)

Your Fitr Coach Growth Manager will collect your brand assets and guide you through getting yourself registered with developer accounts on both Apple and Google App stores. Then leave the build with us. 

4
Review & approve

You’ll get a test environment to review and preview your app before it’s published.

5
Ready to coach

Once you're happy, your app goes live on the app stores. We handle every update from there. You focus on coaching, on your own turf.

Hand holding a smartphone displaying the Fitr app login screen with a red and black background, showing options to log in or sign up.
Close-up of hands typing on a laptop keyboard with a digital notification overlay showing a video call invitation for a Custom App Discovery Call scheduled today from 1:00 to 1:30 pm BST with a smiling woman’s profile picture and an orange Join Meeting button.
Man with glasses and mustache smiling while using a stylus on a tablet in front of a laptop at home on a wooden table with a notebook nearby.
Person holding a smartphone displaying a fitness app with a March 2026 calendar, squat plan details, step count progress bar, and readiness bar chart.
Smartphone screen showing an app store page for 'Your App' in the Health & Fitness category, with a black and white logo, a blue Get button, age rating 4+, developer name partially visible, and promotional text about training alongside a global community of high performers and coach-led training.

Testimonials

Woman in workout clothes sitting on a bench in a gym beside a phone screen showing a fitness app called 'Called to B' with three women holding dumbbells displayed.
Personal Trainer
2 years with fitr
“The Fitr team made the whole custom app process genuinely enjoyable and I feel like I have a support system with me every step of the way as we continue to grow.”
Baylee Rayl Christophel,
Called to B
A woman in black workout clothing smiles and poses next to a large smartphone displaying a workout app screen titled 'LOG PERFORMANCE' with a Mahi Gymnastics workout including sets, exercises, and video thumbnails.
Personal Trainer
6 years with fitr
“Switching to Fitr has been a great move for Grown Strong. The platform provides a great user experience and makes delivering our programming much better than before. On top of that, it’s simple, intuitive, and easy to use.”
Harriet Roberts,
Mahi movement
Man wearing a Dad Hours cap and t-shirt stands with arms crossed next to a large screen showing the Dad Hours fitness app page, highlighting it as a fitness app for parents and busy people with workouts designed to fit into their lifestyle.
Personal Trainer
1 year with fitr
The ability to add our own branding and colours means our community get a fully professional, on-brand experience. That consistency was important to our business, especially when you're trying to build a trusted brand in a crowded online fitness space.”
Brandon Swan,
Dad Hours
Man wearing glasses, a light purple 'The PRGRM' t-shirt, and a dark cap holding a video camera behind a close-up of a smartphone screen showing app icons including The PRGRM, Calendar, and Mail.
Personal Trainer
2 years with fitr
"It was a super smooth process – the switch was seamless for existing customers and for new app users it enhanced the experience."
John Singleton,
The PROGRM
A man with a beard and dark t-shirt stands outdoors in front of a blurred background of people and blue sky, next to a smartphone screen showing the Grown Strong Daily Programs app with workout options and a small video preview of a fitness instructor in a gym.
Personal Trainer
1 year with Fitr
“Switching to Fitr has been a great move for Grown Strong. The platform provides a great user experience and makes delivering our programming much better than before. On top of that, it’s simple, intuitive, and easy to use.”
Rasmus Andersen,
Grown Strong

Get started with your Custom App

Fill out the form and we'll email you a link to book a discovery call.

How many clients do you coach?

Thanks! Check your inbox for a link to book your Custom App discovery call.
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Abstract design with overlapping vertical rounded rectangles in shades of dark gray and purple on a black background.

Pricing

A Custom App is an add-on to any Fitr plan.

🇺🇸
USD
Monthly
$199.99
/month
Annual
$119.92
/month (paid yearly)
Save 40%
Blurred motion image of a person running quickly on a trail surrounded by greenery.

Frequently asked questions

Your own coaching app. Built with Fitr technology, branded as you: your name, your logo, your listing.

A Custom App is your own standalone app on the App Store and Google Play. Brand Kit adds your branding inside the Fitr app.

No. Same login, new app.

Yes, you still build and manage clients in Fitr. We handle all the tech and app updates.

Not at all. We’ll handle publishing, maintenance, and future updates so you can focus on coaching.

Yes, anytime. Colours, images, branding, straight from your Fitr account.

A few weeks, once your developer accounts are set up.

None. Everything Fitr builds, your app gets too.

Get Fitr today

This is where your business works out. Start your 14-day trial now.

No credit card needed.
Man in a green shirt and black shorts playing basketball outdoors, mid-action near the ball, wearing bright yellow shoes.
Man in a green shirt and black shorts playing basketball outdoors, mid-action near the ball, wearing bright yellow shoes.