Build your model

Macros & Nutrition

You power workouts, now fuel performance.

Add nutrition coaching to your programs and build complete training plans from one platform. Set and track personalised client targets, and sync data with Apple Health and Google Health Connect.

No credit card needed.

Fuel client results beyond the gym

  • Set custom macro targets

    Assign exact macros for precision in 1-2-1 coaching, or bodyweight-based targets that scale automatically across group programs.

  • Built-in Macro Calculator

    No more guesswork. Our calculator uses proven formulas to recommend targets, saving you time and ensuring accuracy.

  • Review Mode for progress tracking

    See exactly how close clients are to meeting their macro goals, identify trends, and make quick adjustments to keep them on track.

Our coaches words, not ours

Shawna Norton

"I deliver my programs 100% remotely. Fitr allows me to work with multiple clients for both training and nutrition at one time allowing me to work with clients all over the world."

Competitive Female Training • 3 years with Fitr
Gus Vaz Tostes

“Fitr gives us peace of mind to keep pushing and growing, knowing they will support that growth. It's been a key tool in delivering a high-level experience at scale.”

HYROX & Fitness Coach • 2 years with Fitr
Alex Conroy

“Fitr has allowed me to grow my business with ease. I couldn’t envisage using anything other than Fitr.”

Container Programming • 6 years with Fitr
Ziggy McGinnis

“Fitr's level of service has been exceptional and their platform is the best on the market.”

Tri Swim Club • 1 year with Fitr
Luke Bartlett

“Fitr has increased my clinic’s revenue, and all my clients find the app incredibly easy to use.”

Kratos Physio • 4 years with Fitr
Emma Mcquaid

"Having the Fitr platform looking after all payments allows me to just coach and not worry about any client subscriptions getting missed. This saves me so much time each month so I can focus on my training and supporting my clients."

Daily Grind • 8 years with Fitr
Tom Bliss

“The Ferrari of programming software. Fitr has been a game changer, enabling our functional fitness program - The Ultimate You to thrive.”

The Ultimate You • 6 years with Fitr
Rasmus Andersen

"Switching to Fitr has been a great move for Grown Strong. The platform provides a great user experience and makes delivering our programming much better than before. On top of that, it's simple, intuitive, and easy to use."

Grown Strong • 1 year with Fitr
Andy Murphy

"I'd absolutely recommend Fitr whether it be to online coaches looking to grow and build their own business and personal brand, or to gym owners who are looking to help better serve their members and community."

Urban Gym • 5 years with Fitr
George Thompson

"They've allowed us to program for our beneficiaries and develop a wider network of support, by reaching those who aren't able to be with us regularly."

Matt Hampson Foundation • 4 years with Fitr
Jake Lowry

"Fitr has been nothing short of perfect. Reliable platform and app. Easy to use and logical software for me to deliver my coaching and training programs."

Lowry Human Performance • 3 years with Fitr

Frequently asked questions

Yes. Clients can connect Fitr to Apple Health (iOS) or Google Health Connect (Android) to automatically import their nutrition data, removing the need for manual logging and keeping coaches updated with accurate daily intake.

Macros Recorded vs Target is a dashboard in the Fitr app that shows a client's actual daily intake against their assigned protein, carb and fat targets, so they can see exactly how they're tracking.

Review Mode shows which clients have logged their macros and which haven't, so coaches can follow up with a message and adjust targets as needed. It keeps nutrition plans dynamic and responsive to a client’s needs, improving results over time.

No. Fitr combines training and nutrition in one platform, so coaches and clients can manage both without switching between apps.

Yes. Macros comes as standard on Fitr, whatever stage your coaching business is at.

Get Fitr today

This is where your business works out. Start your 14-day trial now.

No credit card needed.