business automation

Get paid automatically – and save hours every week

FITR takes care of billing, reminders and program access so your business runs without the admin.

Start your 14-day free trial
Full access trial · No credit card required · 5.99% automation fee on payments processed
how it works

One connection.
Full automation.

Connect your Stripe account in minutes and let FITR run the rest.

FITR automates billing, access, reporting, and business workflows, with Stripe powering secure payment processing.

  1. 1
    Connect Stripe – link your existing account, or create one in a few clicks.
  2. 2
    Price your programs – set one-off or recurring prices in 
any supported currency.
  3. 3
    Let FITR run it – clients are charged, granted access and 
managed automatically.
automation

From payment to delivery, automatically

Every step between a client hitting "pay" and getting into their program is handled for you. No manual access. No chasing.

01

Payment

Clients are charged automatically

Recurring or one-off payments are taken on schedule, securely via Stripe. You never send another invoice manually.

Payment received
02

Delivery

Access is granted instantly

When payment succeeds, training is unlocked automatically. If a payment fails or a subscription ends, access is removed instantly.

Program access unlocked
03

Recovery

Failed payments are retried

If a card fails, FITR retries automatically on a smart schedule, and keeps clients informed – so you don't lose revenue.

Retry scheduled · 3 days
04

Auto admin

Invoices & receipts generated automatically

Every transaction generates a professional receipt and delivers it straight to your client, keeping your financial records clean without any admin.

Invoice generated
Insights

Built-in business visibility

See how your business is performing – revenue, retention, MRR and more – all in one place, no spreadsheets required.

Monthly revenue
£12,840 18.4%
7D 30D 90D 1Y
Revenue MRR
Active Clients

87

+6 this month
retention rate

94.2%

+2.1% vs last month
Avg. revenue / client

87.35%

Across all programs
Revenue & sales tracking
Client & program performance
Retention & MRR insights
Exportable financial reports
Automated tax reporting
Global

Global payments, handled

Sell anywhere, in any currency. Accept the payment methods your clients already use, with tax and refunds managed in-platform.

World map showing global payment coverage
🇨🇦 CAD
🇺🇸 USD
🇬🇧 GBP
🇪🇺 EUR
🇯🇵 JPY
🇦🇺 AUD
135+ supported currencies Visa, Mastercard, Amex, Google Pay, Apple Pay
testimonials

Real coaches. Real results.

View All Testimonials

Tom Bliss

THE ULTIMATE YOU
"The business automation, group community chats and array of other key features are superb to work with.”

Joshua Al-chamaa

MOVE | LA
“The payment process for athletes and coaches has been made easy and allows you to focus on programming rather than admin.”

Sam Perry

APX Fitness
“The fact that you can train, take and track payments, and create a client community in one place is amazing.”

Josh Hardman

PureGym PT
“FITR is an integral part of my coaching at PureGym. Of all the platforms I’ve used, FITR is by far the easiest and most powerful.

FAQS

What is the Business Automation fee?

A flat 5.99% on revenue your clients pay through FITR. It covers the full layer of financial infrastructure that runs your coaching business behind the scenes - so you never need a separate invoicing tool, tax software, or payment dispute process. No add-ons, no hidden charges on top.

Is it just a markup on Stripe?

No. Stripe moves money from your client's card to your account. FITR handles everything built on top - automated client access control, tax calculations, invoicing, financial dashboards, failed payment retries, and dispute handling. Stripe is the wire. FITR is the operation built on top.

What does it actually cover?

Automated client access control, failed payment retries, invoices and receipts, VAT and tax handling, financial dashboards, and dispute management. Your business runs in the background so you can focus on coaching.

Do I have to use FITR to take payments?

No. You can take payments directly from clients outside of FITR if you prefer. The Business Automation fee only applies when you choose to process payments through the platform. Coaches who do transact through FITR get the full automation layer - billing, access control, reporting, and tax - handled automatically.

When does the fee apply?

Only when a client makes a payment through your FITR account. No payment, no fee. It does not apply to your FITR subscription. When payments are processed through FITR, Stripe's standard card processing fees also apply on top - passed through directly at cost, with no markup from us. In the UK, Stripe's standard rate is 1.5% + £0.20 for UK cards. Rates vary by country and card type - see Stripe's pricing page for the full breakdown.

Can I sell for free?

Yes. Free programs and trials carry no Business Automation fee. The fee only applies to paid transactions.

Do I need my own Stripe account?

Yes - but it takes minutes to set up. If you already have one, connect it directly through FITR. If not, you can register for a Stripe account as part of the connection process without ever leaving the platform. Once connected, you keep full control of your money. FITR links to it and handles everything built around it.

Want to learn more?

Speak with a Coach Growth specialist who can walk you through how the Business Automation fee works for your specific setup. Book a call here.

Run your coaching business on autopilot

Connect Stripe in minutes and let FITR handle the rest. Billing, access, reporting - fully automated.

Start Your 14-Day Free Trial

Full access trial · No credit card required