Brand Fitness Calculator | How Strong Is Your Fitness Brand?

As a coach, your brand is everything. It's the reason clients pick you, and the reason they stay.

You can workout your brand like a body. This calculator scores the fitness of yours across 4 key pillars, so you know where you're strongest, where you can improve, and how to train it up.

Positioning

Who you coach, what you're best at, and why clients pick you over anyone else.

1.How clearly can you describe your ideal client?

2.How clearly does your coaching offering reflect what you're best at and how you want to be seen?

3.Can you describe what makes your coaching unique in one sentence?

Identity

How your brand looks, sounds, and shows up across every client touchpoint.

4.How consistent is your visual identity across every client-facing surface?

5.How often do you think about your tone of voice when writing your programs or coaching?

6.Where do your clients spend most of their time interacting with your coaching?

Experience

What it feels like to be coached by you from a client perspective.

7.What does a new client see in the first 48 hours after signing up?

8.How do you handle day-to-day client communication?

9.Do your clients have somewhere to interact with each other, not just with you?

Reputation

The proof and results that build client trust in your coaching.

10.How are you tracking whether your coaching actually delivers results?

11.How are you turning client successes into visible proof?

12.How regularly do you review and refine your offer based on actual client data?

Your Brand Fitness Score

0/100

Positioning

Identity

Experience

Reputation

Your Brand Training Plan

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Book a 1-2-1 call with one of FITRs Growth Specialists and we'll walk you through how to apply your brand training plan inside the platform.

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What is the Brand Fitness Calculator?

A diagnostic tool for coaches that scores your brand across four pillars: Positioning, Identity, Experience and Reputation. You get an overall Brand Fitness Score out of 100, a breakdown by pillar, and a ranked list of fixes tailored to where you could improve.

How Does It Work?

12 questions, 3 per pillar, each scored on a 0 to 3 scale. Each pillar's percentage is calculated from your raw score against the maximum possible. Your overall Brand Fitness Score is the average of the four pillar percentages, so every pillar contributes exactly a quarter. The lower your score on a pillar, the higher up your recommendations for that pillar appear, so the most impactful fixes come first.

The Brand Fitness Calculator

Want a hand putting these strategies into action?

Act on your score

What is the Brand Fitness Calculator?

How Does It Work?

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