Brand Fitness Calculator
As a coach, your brand is everything. It's the reason clients pick you, and the reason they stay.
You can workout your brand like a body. This calculator scores the fitness of yours across 4 key pillars, so you know where you're strongest, where you can improve, and how to train it up.
Want a hand putting these strategies into action?
Book a 1-2-1 call with one of Fitrs Growth Specialists and we'll walk you through how to apply your brand training plan inside the platform.
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Start a free 14-day trial or login to your account and put your brand to work inside Fitr.
Get StartedWhat is the Brand Fitness Calculator?
A diagnostic tool for coaches that scores your brand across four pillars: Positioning, Identity, Experience and Reputation. You get an overall Brand Fitness Score out of 100, a breakdown by pillar, and a ranked list of fixes tailored to where you could improve.
How does it work?
12 questions, 3 per pillar, each scored on a 0 to 3 scale. Each pillar's percentage is calculated from your raw score against the maximum possible. Your overall Brand Fitness Score is the average of the four pillar percentages, so every pillar contributes exactly a quarter. The lower your score on a pillar, the higher up your recommendations for that pillar appear, so the most impactful fixes come first.
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This is where your business works out. Start your 14-day trial now.

