Where your business works out

The all-in-one personal training app

Build programs, take payments and manage every client, 1-to-1 or 1-to-many, online or in person, via your laptop or your phone.

14 days free • No credit card needed.
Plans from £14.99/month
No contracts
Cancel anytime
Trusted by thousands of personal trainers and coaches
Rated Excellent
on
Trusted by independent fitness coaches, gyms and brands including

£53m+ of income for coaches locked in through the Fitr app from 120k+ clients meeting their training goals.

You're already a great coach. Now run a great business.

You want to grow, but there's only one of you, and you won't compromise on the quality of your coaching. The Fitr personal trainer app takes care of the programming admin, payments and client management so you can take on more clients without working more hours.

14 days free • No credit card needed.
Fitr Video Thumbnail
Fitr Video Thumbnail

Everything you need all in one app

Provide exceptional service to your clients with ease.

Tailored to your business model

Choose your program type, structure your sessions and create exactly what your clients need. From 1-2-1 coaching to programs built for thousands.
Advanced Programming
Macros & Nutrition
Habit tracking
Schedule Builder
Screenshot of a fitness app interface showing a Strength & Conditioning program with tabs labeled Programming, Macros & Nutrition, Habits, Tracks, Sets & Reps, and Review. The display includes checkboxes for tracking days 1 to 4, sections for macros intake (protein, carbs, fat, calories), a memo titled Strength day about a new phase focusing on compound movements, a habit for sleeping 8 hours, and a training section for Med ball slams with reps and weight details and two attachments.

Every client in one app

Add clients, communicate and track progress. One app for every conversation, every check-in, every result.
Client messaging
Progress tracking
Integrations
Your branding
Three women wearing athletic clothes stretching outdoors under a clear sky with the sun shining behind them, alongside a digital overlay of a community chat discussing the difficulty of the week’s training and interval training questions.

Get paid automatically

Connect Stripe for full business automation: subscriptions, renewals, and program access running without you chasing them.
Auto payments
Own storefront
Sell packages
Create promotions
Man with glasses and beard looking at a laptop screen, with an overlay showing a notification titled 'Payment Received!' indicating a payment of $500.00 from ryan@client.com and an orange icon of a wrapped package.

Grow beyond 1-to-1

Sell programs to many clients at once and launch your own branded personal trainer app in the App Store and Google Play.
Custom branding
Premium app
App store listings
No coding required
Close-up of smartphone screen showing an app store page for a health and fitness app with an orange icon featuring a stylized bicycle and a smile, titled Your App, with a blue Get button.
14 days free • No credit card needed.

Coaches stay with Fitr for years

Excellent
on
Gus Vaz Tostes

“Fitr gives us peace of mind to keep pushing and growing, knowing they will support that growth. It's been a key tool in delivering a high-level experience at scale.”

HYROX & Fitness Coach · 2 years with Fitr
Shawna Norton

“We have seen our revenue grow by 40%. We can easily create programs that have allowed us to generate an entire stream of income.”

Competitive Female Training · 3 years with Fitr
Alex Conroy

“Fitr has allowed me to grow my business with ease. I couldn’t envisage using anything other than Fitr.”

Container Programming · 6 years with Fitr
Ziggy McGinnis

“Fitr's level of service has been exceptional and their platform is the best on the market.”

Tri Swim Club · 1 year with Fitr
Luke Bartlett

“Fitr has increased my clinic’s revenue, and all my clients find the app incredibly easy to use.”

Kratos Physio · 4 years with Fitr
Emma Mcquaid

"Having the Fitr platform looking after all payments allows me to just coach and not worry about any client subscriptions getting missed. This saves me so much time each month so I can focus on my training and supporting my clients."

Daily Grind · 8 years with Fitr
Tom Bliss

“The Ferrari of programming software. Fitr has been a game changer, enabling our functional fitness program - The Ultimate You to thrive.”

The Ultimate You · 6 years with Fitr
Rasmus Andersen

"Switching to Fitr has been a great move for Grown Strong. The platform provides a great user experience and makes delivering our programming much better than before. On top of that, it's simple, intuitive, and easy to use."

Grown Strong · 1 year with Fitr
Andy Murphy

"I'd absolutely recommend Fitr whether it be to online coaches looking to grow and build their own business and personal brand, or to gym owners who are looking to help better serve their members and community."

Urban Gym · 5 years with Fitr
George Thompson

"They've allowed us to program for our beneficiaries and develop a wider network of support, by reaching those who aren't able to be with us regularly."

Matt Hampson Foundation · 4 years with Fitr
Jake Lowry

"Fitr has been nothing short of perfect. Reliable platform and app. Easy to use and logical software for me to deliver my coaching and training programs."

Lowry Human Performance · 3 years with Fitr

Pay for what you need. Scale as you grow.

Full access for 14 days • No credit card needed
Plans from £14.99/month
Save 20% when you pay annually
No contracts. Change plan anytime.

Why coaches choose Fitr

Programming built for real coaches
Feature rich, covering everything you need to run your business. The app is flexible, so you can keep it simple or leverage the full capabilities of the platform to scale your business further.
Payments that run themselves
Subscriptions, renewals, packages, and reminders handled automatically, so no client payment gets missed.
We support you
Our support team are on hand via in-app chat, WhatsApp, email or a phone call. Whether you need help finding more clients or making the most of the platform.
The platform and the people to help you grow your business, just like we have done for thousands of others.

Frequently asked questions

Full access to everything on Fitr for 14 days. Every feature, every program type, every tool in the platform.

No. You can start your trial without entering any payment information. Add your payment information at any point during your trial to keep things going.

When your 14 days are up, you will be asked to add your payment details so you can continue getting Fitr and building your business.

Our team is here throughout your trial. Reach us via in-app chat, email, or book a free call and we'll walk through the platform with you. We're here to make sure your trial counts.

Yes. We offer a full migration service to get everything moved across. Find out more by reaching out to support@fitr.training.

Plans scale with your number of active clients. Plans start from £14.99/month and you can save 20% on annual plans. No contracts, and you can change plan anytime.

If you choose our automated payments feature, payments are processed through Fitr, supported by Stripe, with a 5.99% fee that covers fully automated billing, program access and reminders.

Any client currently subscribed to one of your ongoing programs. Clients who buy fixed-length programs don't count.

Yes. Deliver programs 1-to-1 or 1-to-many, online, in person or both.

Start scaling your coaching business today

Everything you need to coach, get paid and grow, in one place.

14 days free • No credit card needed
A group of young men resting and laughing outdoors near a stone wall, with one man in a black sleeveless shirt sitting on the ground holding sports sunglasses.