The Progressive Overload Guide

Five steps to grow your coaching business, one Program Type at a time.

Most coaches start with 1-2-1. It works until every new client means another program to write, and there are only so many hours in your week.

The coaches who keep growing add new Program Types, one at a time. This guide takes you through the five steps they follow, and how to tell when you’re ready for the next one.

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Man in a green shirt and black shorts playing basketball outdoors, mid-action near the ball, wearing bright yellow shoes.
Man in a green shirt and black shorts playing basketball outdoors, mid-action near the ball, wearing bright yellow shoes.