Coaching Price Calculator
Most coaches are undercharging. Your experience, your qualifications, and the hours behind every program should shape how you price yourself. Answer a few quick questions and we'll help you figure it out.
Type in your email address to get started.
Enter a valid email address.
Tick the box to continue.
Pick your program type
Pricing changes depending on how you coach. Choose the one you'd like help pricing.
Tell us about your clients
This will help us work out how much time you spend on admin, and what your monthly income will/could be.
Enter at least 1 client.
(Optional) Leave it blank if you're starting from scratch.
Enter a price up to £10,000.
How long have you been coaching?
Experience should count towards your price. Tell us how long you've been at it.
Your highest qualification
Pick the closest match.
Your coaching time
Your payment admin
Coaches often forget to factor in the time it takes to check payments, work out who's paid, send the "just a reminder" text, logging it all in a spreadsheet, VAT and the rest.
per client, per month
An hour at your suggested price
How you compare
Your admin bill
Let Fitr foot the bill with full Business Automation. We handle payments, VAT and pauses access if a client misses a payment, for 5.99% per transaction.
That gives you back
a month
Just connect Stripe when creating your programming in Fitr to get started.
Try Fitr free for 14 days.
Price ranges are based on a sample of market figures from published pricing of online coaches and coaching businesses. Your suggested price is a guide based on your program type, experience, qualifications and coaching time.
What is the Coaching Price Calculator?
The Coaching Price Calculator is built to help you price your 1-2-1 or group coaching.
Pricing yourself is hard, and it's one of the things coaches tell us they struggle with most. So most end up undercharging.
At Fitr, we want you to feel confident charging what you're worth. It's how you build a business that lasts.
How does it work?
Answer six quick questions about your program type, clients, experience, qualifications, weekly coaching time and payment admin.
We benchmark your answers against real market pricing from coaches and coaching businesses, then show you:
- what you should charge, per client, per month
- what that works out to an hour
- how you compare with the market
- how much time your payment admin is costing you
Your result is a guide, built around what you bring as a coach. The final call is always yours.
Get Fitr today
This is where your business works out. Start your 14-day trial now.

